post type =>portfolio
Staples is the back to school destination, not just for traditional school supplies but for everything students need to go back to school, including dorm room necessities. Using stop motion, we created a series of videos to highlight the unexpected things students can find at Staples stores and how they can be used creatively to get them and their dorm rooms #BTSReady. Boosted by ad buys on Facebook, the videos garnered over 200,000 views each and sparked engagement on social media.
Live Action Video, Organic Social and Content, Paid Digital and Social, Social Marketing, staples, Stop Motion