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First Day of School

Project Description

As part of one of Staples Canada’s Back to School Campaigns, we produced a video featuring first day of school stories from kids in various age groups. The video encouraged parents, kids, and teachers to submit their first day of school stories for a chance to win one of three Canon Prize Packs. The video was featured on Staples’ Back to School Centre landing page and promoted on social. Video views numbered over 85,000 and Staples received over 450 contest entries.

Project Details

Live Action Video, Organic Social and Content, Social Marketing, staples

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